7 | Orgill Case Study The first part of the challenge Orgill was facing required the merchandising team to enlist support from a range of leading category vendors. These vendors committed to supporting the vision of the program and were willing to put forth their best efforts to help Orgill’s customers along the way. “We were really pleased that our vendors stepped up to the plate and asked how they could support this and what we needed from them to make the program happen,” says Matt Ray, Orgill’s senior category manager of outdoor living. “We needed their support to make sure we had all of the areas covered where we knew retailers had to have a strong product presentation, and since the launch, this support has only continued to grow.” This list of key vendors who currently support the program includes industry leading brands: These vendors support the program by supplying products, leading innovation, offering competitive pricing and strong promotions, helping to provide ongoing marketing efforts and offering rebates to help retailers implement and maintain the program. • Amdro® • Bengal • Black Flag® • Black Gold® • Bonide® • Chapin® • Cutter® • DeWitt • Easy Gardener® • Garden Safe® • Havahart® • HomeFront™ • Hot Shot® • Ironite® • Jobe’s® • Jonathan Green® • JT Eaton™ • Landscapers Select™ • Lilly Miller® • Miracle-Gro® • Ortho® • Osmocote® • Pennington® • RESCUE!® • Revenge® • Safer® Brand • Scotts® • Sevin® • Spectracide® • Sterling • Sun Gro® • Tanglefoot® • Terro® • Tomcat® • UltraGreen® • Victor® • Whitney Farms® • Woodstream™
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